Transcoding for Live Video Streaming: Understanding the Benefits

Streaming live video is a high-stakes endeavor—delivering the smooth experience that viewers around the world expect while containing your costs can be daunting. You’ve probably heard that transcoding is an important part of streaming live video successfully, but do you know why? Let’s look at what transcoding is and how it can make or break your live-streaming plan.

What is transcoding, really?

Given what a vital part it plays in today’s world of ubiquitous video, the definition is surprisingly hard to pin down. That’s because its popular usage encompasses other terms. In practice it means converting one video/audio file format into another (or many others) and converting one bitrate into another (or many others) for universal compatibility across all types of devices and bandwidths.

Here’s what’s really important, though: without transcoding, your prospective audience is severely limited and your operating expenses may be much higher than necessary.

Now you’re equipped with knowledge about how transcoding can help your streaming projects succeed.