How Turner Sports Uses Social Live Video to Expand Its Audience

June 12, 2019 by

 

The live sporting event of the year. A rivalry so fierce that it’s anyone’s bet which team will win. Viewers tuning in from across the globe and on every type of device.

This is the kind of content that live streaming was made for.

Whether it’s the Women’s World Cup or NCAA March Madness, live sporting events are one of the most obvious reasons to use streaming technology.  Find out how Turner Sports puts Wowza to work for their viewers by watching this interview. Turner’s Manager of Innovation and Technology Jimmy Bligh sits down with Wowza’s Anthony Lazaro at NAB 2019.

By pairing the Wowza ClearCaster™ appliance with the Wowza Streaming Cloud™ service, Turner Sports takes advantage of reliable streaming from encode to distribution. The products enable Turner Sports to easily simulcast to Facebook and YouTube — thereby expanding their audience.

Learn Tactics for Supporting:

  • Monetization
  • Reliable delivery
  • Audience interactivity
  • Social live video
  • And more

 

About Traci Ruether

As a Colorado-based B2B tech writer, Traci Ruether serves as Wowza's content marketing manager. Her background is in streaming and content delivery. In addition to writing, Traci enjoys cooking, reading, gardening, and spending quality time with her fur babies. Follow… View more