How to Stream Live Events: The Ultimate Guide

June 23, 2021 by
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Concerts, tradeshows, church services, and town halls all went virtual in 2020. As a result, live event production companies were forced to digitally transform at a breakneck pace. The kicker? This all had to be done while delivering the interactive viewing experience that today’s end-users demand.

Our Ultimate Guide to Live Event Streaming delves into everything required to future-proof your strategy, including an overview of live event streaming workflows, equipment recommendations, what to look for when comparing live event streaming services, and tactics for getting the most bang for your buck. 

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“The problem we were trying to solve was: How can we transition from a company that primarily has events production experience to offering large-scale streaming support for our clients? And how do we do that without requiring a significant change in our labor?”

Niccolo Castrataro, manager of digital media at Freeman

Get down to the nuts and bolts of live event streaming:

  • The live event streaming workflow
  • The step-by-step process from capture to playback
  • Equipment and technology recommendations
  • How to choose a live event streaming service
  • Critical capabilities and technical requirements for streaming success
  • Tips and trick for monetizing your live event
  • How leading global event agency Freeman went 100% virtual overnight

Everything Needed for Event Streaming Success

Today, live video streaming plays an integral role in events of every flavor — whether virtual, hybrid, or in person. And because the technology now exists to deliver immersive digital experiences at scale, businesses can monetize their live events in unexpected ways.

So, what’s needed for live event streaming success? It starts with picking the right equipment and technology from capture to playback.

In this guide, we cover the best cameras, encoders, media server solutions, and content delivery networks (CDNs) in the live event space. From there, we take a close look at the technologies required to reach your audience and keep them engaged throughout a live broadcast.


Why You Need a Live Event Streaming Service

Free platforms like Facebook, Instagram, and YouTube might be suitable for amateur video distribution. But you’ll want to use a live event streaming service for professional-quality broadcasts. Businesses will quickly find that these sites come with limited functionality and put limits on monetization efforts.

That said, many organizations are intimidated and don’t know where to begin when it comes to implementing streaming technology. For anyone looking to leverage this technology without in-house video expertise, this guide is a great place to start.

Streaming latency, content security, and infrastructure deployment can all make or break a broadcast depending on what you’re trying to achieve. Even though there’s no one-size-fits-all approach to live event production, it helps to know which capabilities our customers benefit from most.

Download the guide to learn about the live streaming features that get the most traction in the space:

  • Adaptive bitrate streaming
  • Protocol flexibility
  • Live event support
  • Real-time captioning and language selections
  • Simulcasting
  • Live-to-VOD
  • Publishing pre-recorded content as live
  • 360° and virtual reality (VR) streaming
  • Digital rights management (DRM)
  • Looping pre-roll content before a live stream starts
  • Custom Solutions

Live Event Streaming You Can Count On

Any successful live event streaming strategy mean more revenue for your business. We get down to numbers by looking at different monetization tactics and metrics seen by Wowza customers.


plan to have a digital component to all events moving forward.1


Freeman accommodated a


in average monthly streaming hours by relying on Wowza’s products and expertise.



find that they need to invest more in digital solutions going forward.2


Don’t Wait — Download the Guide

Live video streaming starts with the right tools. With viewers across the globe on various platforms, it’s crucial to put the legwork into optimizing their experience before you live event begins.

We created this guide to talk through initial considerations and best practices for your live broadcast — as well as the technical requirements you’ll want to prioritize.

If you’re still not sure where to start after reading the guide, we’d suggest taking Wowza’s technology for a spin. But first, read the guide.

  • COVID-19 Event Marketer Sentiment Research: Wave 1, Freeman, April 2020
  • COVID-19 Event Marketer Sentiment Research: Wave 2, Freeman, May 2020

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    About Traci Ruether

    As a Colorado-based B2B tech writer, Traci Ruether serves as Wowza's content marketing manager. Her background is in streaming and content delivery. Aside from writing, Traci enjoys cooking, gardening, and spending quality time with her kith and kin. Follow her… View more