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Wowza Streaming Cloud With Ultra Low Latency: Join the Revolution

July 9, 2018 by Dave Stubenvoll

Here at Wowza, we continually strive to deliver products and services to revolutionize the streaming industry in new ways. But this time, being revolutionary means going back to our roots. Wowza Streaming Cloud™ with Ultra Low Latency is now available to all customers—and it harkens back to the core of our original flagship product, Wowza Media Server, which was built exclusively for low-latency streaming.

When Wowza Media Server was released in 2005, HTTP was not being used for live streaming—the iPhone hadn’t even come out yet! It never even occurred to us that 30 seconds of latency for a live event would be acceptable. But as the industry shifted toward HTTP-based streaming, we shifted to meet our customers’ needs by adding HTTP Live Streaming (HLS), MPEG-DASH (Dynamic Streaming over HTTP) and other standards on top of our low-latency core.

Eleven years and more than 22,000 customers later, Wowza is the recognized gold standard for an industry that is exploding with growth and rapidly evolving. And our customers’ needs have shifted yet again. With the exponential growth of interactive streaming platforms such as HQ Trivia and Facebook Live, today’s consumers demand more than just video. They expect video applications that engage audiences by allowing for real-time, two-way and audience-wide participation, driven by syncing live video with data, chat, captions, video augmentations and other interactive elements.

To engage users this way at a large scale, developers need a platform that is built for video—and built for speed. That’s why Wowza is excited to establish the new gold standard for streaming: Wowza Streaming Cloud with Ultra Low Latency. This revolutionary service not only delivers low-latency streaming, it’s built from the ground up to enable developers to deliver video in applications with sub-three-second “glass-to-glass” latency worldwide.

This premium, API-driven tier of our industry-leading Wowza Streaming Cloud service gives content producers and application developers the power of ultra-low latency delivery, whether or not they’re streaming experts.

 

Speed Meets Scale, Uptime and Monitoring

Our revolutionary ultra-low latency service revolves around three core tenets: dynamic scalability, constant uptime and intelligent monitoring.

Building on top of the reliable cloud computing infrastructure of Microsoft Azure helps us achieve these goals. Our global platform intelligently detects the closest ingest point, and delivers to every continent except Antarctica. This helps reduce hops to the last mile and supercharges delivery speed—no more HLS caching between points, or egress to secondary networks.

Our platform also makes it possible to stream in the highest quality available to any global audience, regardless of existing network conditions. It won’t artificially inject latency based on demand or scale. It delivers consistent user experiences around the world, with streams that start instantly, don’t buffer and rarely drop.

Based on our knowledge and expertise in the streaming industry, we know there is a market need for a solution that delivers world-class redundancy and stability, with auto-scaling for large events or peak viewing hours. Our new network is hyper-agile, ensuring consistent uptime and predictability for computing resources. When you have high-demand events, our platform offers greater elasticity and intelligent load-balancing to meet those viewers.

Lastly, our new delivery option offers real-time monitoring and self-healing capabilities. Should there be any interruptions, the platform can detect them, and roll over to the nearest available data center to maintain uptime. From ingest to playback, our platform monitors the entire streaming workflow—offering greater control and insight into the performance of your streams.

For some customers, speed isn’t a deal-breaker. But if you need to supercharge your streams, delivering on the fastest and most reliable network, get Wowza Streaming Cloud with Ultra Low Latency—and join the revolution.

Got a comment? Drop us a line on Twitter @wowzamedia
Dave Stubenvoll

A co-founder of Wowza Media Systems, Dave Stubenvoll has over 23 years of experience in enterprise and consumer services. Prior to Wowza, the fifth new business he developed, Stubenvoll held various senior management positions. Stubenvoll holds two patents and earned an MBA from Carnegie Mellon.