The MediaDS Bridges Live-Streaming Video Production and Delivery

May 18, 2017 by

mediads bridge mantel

In traditional broadcast workflows, there were people who created content, and other people who put it over the airwaves. But the traditional model is crumbling. In the world of the internet, user-generated content, social media and subscription-based TV, a new content delivery platform must emerge.

Enter the MediaDS—bridging the world of content creation with modern delivery, enabling content producers to quickly and easily deliver live-streaming video to their audiences from a single device. Built by NewTek and Wowza, the MediaDS enables different content-distribution models: within a firewall, to social media platforms or even to the masses through a content delivery network (CDN).

With audio and video production tools, live encoding and simple stream delivery, the MediaDS is a revolutionary live-streaming platform for a revolutionary era in video content creation and consumption.

Visit www.newtek.com/mds1/ to bridge your content production and delivery. To learn more, check out the video below featuring Barry Owen, vice president of engineering at Wowza demonstrating the capabilities of the MediaDS with Will Waters, director of product marketing at NewTek.

Full Video Transcript

 

Barry Owen:                          

Hi, I’m Barry Owen, here with Will Waters of NewTek, and we’re going to talk about the Wowza NewTek MDS1 today.

 

Will Waters:                           

You know, we’re really excited about this product and the interaction that we have with Wowza. One of the things about what the media DS delivers is that it’s really a turnkey system, that you can take that live video feed and then, of course, deliver it out to any of those viewers. What you see here on the screen is the live-capture elements that NewTek brings into the box.

So we have some different video feeds that you see coming in, and one of the really powerful capabilities is the fact that this integrates both SDI as well as MDI, which is NewTek’s Network Device Interface.

 

Barry Owen:                          

That’s cool.

 

Will Waters:                            

Now what you’re seeing here is an MDI feed directly from the NewTek booth, utilizing the integrated infrastructure right here in the Las Vegas Convention Center.

 

Barry Owen:                          

It’s kind of like a big peer-to-peer network of devices, essentially.

 

Will Waters:                           

It really is, and MDI allows for an IP transmission of audio and video but for live production, and that’s a really key thing.

 

Barry Owen:                          

And one of the really cool parts is the audio discovery, right? So all we had to do was we come in and plug in our box into the MDI backbone, if you will—and all of a sudden, we get hundreds of choices to choose from.

 

Will Waters:                           

And this really is—on the network we have right here, you could just scroll through this, and there’s actually about 40 vendors right here in the Las Vegas Convention Center that are delivering MDI sources out. And from an experimental standpoint, this is pretty extreme, I guess, because we are doing live production in multiple booths, utilizing a network infrastructure that was just previously in place.

So I mean, that’s really a fantastic thing there. Now, the media DS, from the front end, delivers a lot of different production tools, such as being able to choose those sources; being able to choose your video formats; choose the audio sources as well; and basically sweeten those tools, as well as doing color-correction that you may need for very bright, or adjusting the color for dark rooms or outdoor formats—various things like that.

You can also do some recording. But what’s really fantastic is, from a streaming standpoint, we of course can choose multiple formats to deliver out—but the most important here being the onboard Wowza Streaming Engine. Which, of course, has everything; all the capabilities that, of course, Wowza brings to being able to deliver these live-streaming channels out to viewers.

 

Barry Owen:                          

Yeah, so the real cool part about that collaboration is we’ve allowed—we have an embedded, fully functional Streaming Engine on the host here, along with some embedded pages that include Wowza Player. So what we’re going to do here is, we have any of these streams that you can see, some of these streams we’re actually streaming live. Well then they hit the Streaming Engine, and we serve them up for distribution to hundreds of clients or whoever needs to see them, and for widespread distribution, you can either go out to Wowza Cloud or any number of other services—Facebook Live, YouTube Live, the usual suspects, to get even broader audiences.

 

Will Waters:                           

Well absolutely, and Barry if there’s just one thing that I just love about the collaboration here—if we can talk maybe about a use case, say we’re an educational facility that, there’s a network in place, and you have a lot of viewers.

 

Barry Owen:                          

Right.

 

Will Waters:                           

But how are you going to view that? And you need a player, and you need a streaming server—do you go out to a service? Do you come back in?

 

Barry Owen:                          

Yeah, it’s kind of a one-touch solution.

 

Will Waters:                           

Exactly, exactly. And what I love about the collaboration here is that right here, you can come in and quickly and easily edit that embedded web page, so that you can basically bring that up and visit those pages right on the unit, or direct anybody that’s on the network to that particular URL, and that embedded player is right there, available quickly and easily.

 

Barry Owen:                          

Yeah.

 

Will Waters:                           

So I think that’s wonderful.

 

Barry Owen:                          

And it allows people to get up and running without even having to think about it. They can serve hundreds of users from a single box that’s doing capturing and coding and play out. And it’s really a one-stop shop.

 

Will Waters:                           

It is.

 

Barry Owen:                          

With the embedded streaming engine on the box, if you need to go out to Oculi, or if you need to go out to hundreds of thousands of viewers, or if you just need to go out to a remote-office location, you could easily take that feed, send it over to another MDS1 or another Streaming Engine on the other side, they get the play out there as well.

 

Will Waters:                           

I really love this box, and we’ve had a lot of fantastic response down at the NewTek booth. Once people get that idea of the turnkey solution, and being able to have that total control from capture, that content creation, then of course all the way to distribution—it’s really a fantastic and powerful device.

 

Barry Owen:                          

Absolutely, it’s been a great partnership.

 

Will Waters:                           

Us as well, so thank you.