I wanted to let you know about
japprendslacuisine.com, offering live cooking shows on the Internet. Twice a week our very own chef, Patrick Cirotte, prepares an original recipe during a live broadcast; people can comment, and ask questions via
Facebook's Live Stream Box.
Back in December 2009 we ran three live 20-minute-shows for a client; only problem was, the client was adament we guaranteed 1000s of people could watch simultaneously. With Wowza Media Server for EC2 I didn't even break a sweat: we set up one instance as load-balancer, another as origin, several large instances as edge servers, and we were in business! In the end viewership was good, and the customer was happy -- at a fraction of the cost!
No up-front commitment and a "pay-as-people-watch" pricing policy are two key advantages!