Why Stream?

Achieve Broader Reach for Increased Engagement with Wowza Live Streaming

Achieve Broader Reach

Live streaming generates increased engagement by making events accessible to those who cannot physically attend.
Ensure Network Availability for Less Network Congestion with Wowza

Ensure Network Availability

Streaming (in contrast with progressive download) sends only small snippets of video that are needed at that exact moment, rather than whole video files that cause network congestion.
Reduce Data-Transfer Costs with Wowza

Reduce Data-Transfer Costs

Because streaming servers send only the video packets needed for the next few seconds, if a viewer wants to watch just part of a video, you don’t pay for unused data.
Keep Content Secure through no downloaded or cached content on users' devices

Keep Content Secure

Streaming ensures that content is not downloaded or cached on users’ devices, lowering the likelihood of unauthorized use.

Video content made up 64% of global Internet traffic in 2014, and that will rise to 80% by 2019.*

* Source: Cisco Visual Networking Index: Forecast and Methodology, 2014–2019

How Streaming Works

Streaming is a method of delivering video and audio content over the Internet. As broadband availability has increased and compression standards have become more efficient, streaming has become a hugely popular way to publish high-quality live and on-demand video. This video covers the basics of streaming and how Wowza™ technology powers streaming workflows.

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