Home » Blog » Webinar – Find Success with Ad Insertion: CSAI, SSAI, and the Road to Server-Guided Implementation

Webinar – Find Success with Ad Insertion: CSAI, SSAI, and the Road to Server-Guided Implementation

September 25, 2025 by Barry Owen
   

Ad delivery is evolving. Are you ready?

As streaming grows more competitive, monetization strategies must balance personalization, latency, and viewer experience. In this technical session, discover how Server-Guided Ad Insertion (SGAI) merges the strengths of client-side (CSAI) and server-side (SSAI) approaches to power the next generation of streaming revenue.

Join Wowza and SVTA experts to explore:

  • When to use CSAI, SSAI, or SGAI and why it matters
  • New ad formats and personalization trends shaping monetized streaming
  • How to assess your current stack for server-guided workflows
  • How Wowza supports ad-enabled streaming at scale
   

About Barry Owen

Barry Owen is Wowza’s resident video streaming expert, industry ambassador and Chief Solution Architect. In this role, he works with customers and partners to translate streaming requirements into scalable solutions. From architecting custom applications to solving complex integration challenges, Barry leverages more than 25 years of experience developing scalable, reliable on prem and cloud-based streaming platforms to create innovative solutions that empower organizations across every use case.
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