How JFM Is Transforming Local Journalism With Live Sports Streaming
As Denmark’s second-largest media company, JFM has always been a trusted source for regional news. But with shifting reader habits and declining print subscriptions, the company faced a new challenge: how to engage younger audiences and expand digital offerings while keeping operations efficient.
The answer? Local sports. By bringing thousands of live games directly into their digital subscriptions, JFM is reinventing the way communities connect with their hometown teams.
The Challenge of Scaling Live Sports Coverage
Covering more than a thousand games annually isn’t a small feat. JFM needed a streaming solution that could:
- Deliver reliable, high-quality broadcasts across hundreds of venues
- Reduce manual coordination and minimize setup errors
- Scale cost-effectively without adding headcount
Other platforms required new stream keys for every event, creating thousands of extra touchpoints and room for human error. JFM needed something smarter.
Why JFM Chose Wowza
To power its vision, JFM turned to Wowza Streaming Engine and Flowplayer. By using a fixed live source setup with persistent stream keys, every venue could go live automatically—no manual handoffs required.
This architecture drastically simplified operations, reduced setup failures, and ensured that streams just worked. It gave JFM the confidence to expand their initiative from 1,000 live matches toward a goal of 4,000+ each year.
The Results So Far
With Wowza, JFM has been able to:
- Scale from 1,000+ to thousands more live games annually
- Reduce operational overhead with a consistent, automated workflow
- Strengthen community engagement and subscription growth
And they’re not stopping there—JFM is already developing a centralized control room capable of monitoring dozens of matches simultaneously.
Download the Full Case Study
Want the full story on how JFM partnered with Wowza to transform local journalism with live sports? Download the case study to see how they scaled their operation, simplified workflows, and built a sustainable growth model.