Wowza Media Systems Survey Reveals Growing Demand for High-Quality Video Streaming Across Multiple Devices
More than Half of Respondents Use Four or More Devices Each Day and Expect Consistent Video Experiences Across All
Evergreen, Colo.— June 3, 2014 — Wowza® Media Systems, LLC, the provider of Simply Powerful Streaming™ software, today released survey findings revealing consumer and business preferences and expectations for video streaming. According to the Wowza survey, conducted at the NAB Show 2014 in Las Vegas, 68 percent of respondents use 4 or more devices a day and expect access to high-quality video streaming experiences on any device. The survey also highlighted that more organizations are turning to live video streaming as a critical business tool.
“While video continues to emerge as a mission-critical tool, businesses must adopt streaming solutions tailored to meet modern-day demands,” David Stubenvoll, CEO and co-founder of Wowza Media Systems. “Wowza innovations do exactly that. We deliver powerful streaming software to organizations of all sizes, allowing businesses to meet – if not exceed – the increasing demand from consumers for high-quality video streaming across all of their devices.”
Key survey findings:
- Video streaming is becoming mission critical for businesses: Eighty-five percent of respondents use video as a business tool. As more businesses deliver on the high demand for video content, they’re turning to live streaming options. More than 80 percent of respondents stated that live and on-demand video is essential within organizations. These findings support recent industry research emphasizing the significant jump in online video adoption across the enterprise. The simplification of video creation, management and distribution for businesses will continue to fuel the next phase of the corporate video revolution.
- Consumers are viewing video on more devices: Forty-three percent of respondents use four to six devices on a daily basis. While 41 percent said TV is their preferred channel for viewing video, they continue to access video on multiple devices. More than 75 percent use personal devices such as smartphones, laptops and tablets to view video every day. As consumers continue to view video on multiple devices, businesses must be able to deliver consistent video streaming experiences anywhere, on any device.
- Consumers expect high-quality video, regardless of device: To successfully engage and inform consumers via video streaming, businesses must deliver high-quality video experiences on all devices. Almost 90 percent of respondents expect access to video on every device, but access isn’t their only expectation. More than 70 percent demand video quality to be consistent across every device, every time.
As more organizations turn to video streaming to inform, influence and educate consumers, they’re challenged to deliver on consumers’ demands for high-quality video across multiple devices. Wowza is delivering on consumer demands by bringing organizations of all sizes access to flexible, simple and scalable video streaming technology. Wowza Streaming Engine™ software powers high-quality video streaming and reduces the complexities of audio and video delivery. With its more powerful performance capabilities it brings robust video streaming to any device, anywhere.
The research, conducted by Wowza Media Systems, included responses from 215 attendees at the NAB Show 2014 in Las Vegas.