John Allen is the director of SEO for 8x8, a leading communication platform with customer call service, voice, video, and chat functionality. John is a marketing professional with over 14 years experience in the field, and an extensive background in building and optimizing digital marketing programs across SEM, SEO, and a myriad of services.
With businesses being more active online to gain customer attention, streaming has risen in popularity. Videos help build customer relationships and trust, leading to a more engaged customer base. Likewise, video is used internally…
