Archives for Rebecca Avery

Rebecca Avery is the owner of Integration Therapy Media (integrationtherapy.media), a consulting firm that helps streaming networks redesign their operating models for a single‑digit‑margin world. Drawing on more than 20 years leading content operations and metadata strategy for companies ranging from Seed-funded startups to multi‑billion‑dollar media enterprises, she helps executives align creative, operations, technology, and capital so that revenue leakage is contained and scale becomes sustainable instead of chaotic. She chairs the Metadata Working Group at the Streaming Video Technology Alliance.