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Archives for Sydney Roy (Whalen)
Sydney works for Wowza as a content writer and Marketing Communications Specialist, leveraging roughly a decade of experience in copywriting, technical writing, and content development. When observed in the wild, she can be found gaming, reading, hiking, parenting, overspending at the Renaissance Festival, and leaving coffee cups around the house.
Picture this: You own an eclectic gift shop, but one without labels or shelves. You’re too busy making new items to worry about where they land in the topography of your store. Customers who…
Read MoreWhy Is a CDN Critical for Live Streaming? (Update)
As the video streaming industry continues to expand, so too do demands on the servers that support it. Video content delivery networks (CDNs) have stepped up to better meet streaming demands and help streamers…
Read MoreHow to Use Video in Your Product Led Growth Strategy
Product led growth (PLG) is a marketing methodology centered on the idea that a good product or service speaks for itself. It’s bolstered by the same spirit that drives infomercials, free trials, and LeVar…
Read More7 Steps to a Successful Social Media Video Marketing Strategy
Social media marketing is like a roller coaster: thrilling, unpredictable, and chock full of highs and lows…or so they say. Granted its whirlwind takeover of the digital marketing sphere might have you feeling dizzy, but…
Read MoreWhat Is Transcoding and Why Is It Critical for Streaming? (Update)
If you’re exploring streaming media, then you probably fall into one of two camps: either you already know something about media transcoding or you’re wondering why you keep hearing about it. In either case, you may…
Read MoreFrame Rate: A Beginner’s Guide for Live Streaming (Update)
Whether talking about bitrate, frame rate, or pixels, there’s a myth among streamers that more is better. However, that’s not always the case. The right frame rate for your video depends on your video’s…
Read MoreScalable Video Coding for WebRTC
The Web Real-Time Communications (WebRTC) technology promises ultra-low latency streaming, but with a catch (so to speak). The technology is famously difficult to scale, and the more developers have tried, the harder it’s been for them to hold…
Read MoreBroadcasting vs. Streaming: What’s the Difference?
Earlier this year, streaming services made history by capturing more viewers in a single month (July) than traditional broadcast television. NPR notes that this is likely due to the on-demand nature of streaming shows, which are not beholden to…
Read MoreWebRTC Server: What It Is and Why You Need One
The Web Real-Time Communications (WebRTC) protocol has been making waves with its promise of ultra-low latency streaming as the demand for interactive video continues to grow. WebRTC is also popularly known for not requiring a server to stream in real time…
Read MoreLiveTube: Streaming News the Moment It Breaks
Broadcasting Publicly Sourced Content With Journalistic Standards LiveTube’s platform democratizes live news by putting the power of media capture into the hands of millions of smartphone users worldwide. By integrating Wowza Streaming Engine and AI capabilities…
Read MoreTop Videos of 2022
2022 has been a big year for Wowza between the release of Wowza Video, our cloud-based integrated streaming platform, and our acquisition of the Sweden-based video player solution, Flowplayer. Throughout these developments, we’ve continued to…
Read MoreWhat Is Video Bitrate (And What Bitrate Should You Use)?
Video bitrate refers to the amount of video data transferred across a connection in a set amount of time. In this way, it could also be thought of as video density since having more…
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