Archives for Sydney Roy (Whalen)

Sydney works for Wowza as a content writer and Marketing Communications Specialist, leveraging roughly a decade of experience in copywriting, technical writing, and content development. When observed in the wild, she can be found gaming, reading, hiking, parenting, overspending at the Renaissance Festival, and leaving coffee cups around the house.

7 Steps to a Successful Social Media Video Marketing Strategy

February 17, 2023

Social media marketing is like a roller coaster: thrilling, unpredictable, and chock full of highs and lows…or so they say. Granted its whirlwind takeover of the digital marketing sphere might have you feeling dizzy, but…

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What Is Transcoding and Why Is It Critical for Streaming? (Update)

February 9, 2023

  If you’re exploring streaming media, then you probably fall into one of two camps: either you already know something about media transcoding or you’re wondering why you keep hearing about it. In either case, you may…

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Frame Rate: A Beginner’s Guide for Live Streaming (Update)

January 20, 2023

  Whether talking about bitrate, frame rate, or pixels, there’s a myth among streamers that more is better. However, that’s not always the case. The right frame rate for your video depends on your video’s…

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Scalable Video Coding for WebRTC

January 12, 2023

  The Web Real-Time Communications (WebRTC) technology promises ultra-low latency streaming, but with a catch (so to speak). The technology is famously difficult to scale, and the more developers have tried, the harder it’s been for them to hold…

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Broadcasting vs. Streaming: What’s the Difference?

January 6, 2023

Earlier this year, streaming services made history by capturing more viewers in a single month (July) than traditional broadcast television. NPR notes that this is likely due to the on-demand nature of streaming shows, which are not beholden to…

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WebRTC Server: What It Is and Why You Need One

January 4, 2023

The Web Real-Time Communications (WebRTC) protocol has been making waves with its promise of ultra-low latency streaming as the demand for interactive video continues to grow. WebRTC is also popularly known for not requiring a server to stream in real time…

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LiveTube: Streaming News the Moment It Breaks

December 19, 2022

  Broadcasting Publicly Sourced Content With Journalistic Standards  LiveTube’s platform democratizes live news by putting the power of media capture into the hands of millions of smartphone users worldwide. By integrating Wowza Streaming Engine and AI capabilities…

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Top Videos of 2022

December 13, 2022

2022 has been a big year for Wowza between the release of Wowza Video, our cloud-based integrated streaming platform, and our acquisition of the Sweden-based video player solution, Flowplayer. Throughout these developments, we’ve continued to…

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What Is Video Bitrate (And What Bitrate Should You Use)?

December 1, 2022

  Video bitrate refers to the amount of video data transferred across a connection in a set amount of time. In this way, it could also be thought of as video density since having more…

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Real-Time Video With WebRTC: The Next Generation of Live Streaming

November 15, 2022

  The need for lightning-fast video delivery has never been greater. Interactive video experiences have become the next big thing in industries as distinct as healthcare, manufacturing, and online gambling. There are numerous streaming protocols out…

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10 Best Live Stream Shopping Apps

November 14, 2022

What’s the big deal with live stream shopping apps? They take the convenience of online shopping and combine it with the intimacy and personal assistance you get when visiting a brick-and-mortar store.   Roughly six months…

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HLS vs. WebRTC: What to Know Before Choosing a Protocol

October 10, 2022

  You’re dead set on low-latency streaming, but there’s just one problem: you don’t know where to begin choosing a streaming protocol. The truth is, not all protocols are created equal, and many cater to specific needs,…

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