The Value of Second Screen InfographicDecember 22, 2013
Wowza Media Systems research results of a study that explores the “second screen” behaviors of 500 television viewers. Fifty percent of those surveyed were in the highly desirable 23 to 39 age group that possesses a considerable amount of purchasing power.
Surprisingly, forty percent of respondents have engaged with a TV show’s second screen app, showing the power of engagement with second screen content since these apps are relatively small in number. To view the complete survey results, visit https://www.instant.ly/report/51f8058fe4b0239ce08e32e7.