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Transcoding for Live Video Streaming: Understanding the Benefits

March 31, 2015 by Ryan Jespersen

Streaming live video is a high-stakes endeavor—delivering the smooth experience that viewers around the world expect while containing your costs can be daunting. You’ve probably heard that transcoding is an important part of streaming live video successfully, but do you know why? Let’s look at what transcoding is and how it can make or break your live-streaming plan.

What is transcoding, really?

Given what a vital part it plays in today’s world of ubiquitous video, the definition is surprisingly hard to pin down. That’s because its popular usage encompasses other terms. In practice it means converting one video/audio file format into another (or many others) and converting one bitrate into another (or many others) for universal compatibility across all types of devices and bandwidths. 


Transcoding Diagram - Converting Video from Camera to any device using Transcoding

Here’s what’s really important, though: without transcoding, your prospective audience is severely limited and your operating expenses may be much higher than necessary.

Transcoding Table - List what to expect when streaming without transcoding versus using transcoding.

Now you're equipped with knowledge about how transcoding can help your streaming projects succeed.

Comment below or write to us to tell us how you're using transcoding or how you hope to use it.

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Ryan Jespersen

Ryan Jespersen has more than 15 years in the video and multimedia industry. In his current role as Senior Manager of Technical Marketing, Ryan drives the creation of the webinar series and training content. He earned his B.S. in Computer Science from the University of Málaga in Spain.