Wowza Demos AI Workflows At NAB Show 2026
If you are looking to capture more ROI from your existing broadcasting stack, Wowza has something just for you.
Every camera in your broadcast operation is capturing more information than your workflows can use. The footage is there, but the intelligence to act on it in real time hasn’t been. That changes at NAB Show 2026.
This year, Wowza is demonstrating new, innovative, intelligent video workflows alongside live demonstrations of emerging delivery architectures, continued Wowza Streaming Engine innovation, and a preview of the roadmap for the second half of the year. Whether you’re a broadcaster looking to automate QC, a sports league building smarter clipping and highlights pipelines, or a streaming operator ready to monetize more effectively, there’s a reason to stop by.
Here’s what to expect from Wowza and how to get time with us while you’re at NAB this year.
See Demos of AI Video Workflows At NAB Show 2026
The centerpiece of our NAB presence this year is a closer look at intelligent, AI video workflows in Wowza Streaming Engine. These demos show how you can make live video operationally useful and monetizable, not just deliverable. Book a meeting with us at NAB Show 2026 so you don’t miss the demos that matter most to your team.
Today, most organizations manage an enormous volume of live feeds with manual processes, fragmented tools, and custom-built infrastructure. Wowza can enable highly-accurate, AI-powered detection and analysis at the point of ingest, working with the cameras and systems you already have. No rip-and-replace required. Sports, news, and entertainment broadcasters can turn live streams into real-time signals that downstream systems can actually act on.
Some of the problems our customers are looking to solve:
Automating QC and Stream Health Monitoring
Video walls on fixed dwell cycles don’t always catch issues quick enough. A person staring at a multiviewer may not see a problem in enough time to respond. Detect black frames, frozen feeds, color bars left on-air, and macroblocking automatically to flag issues in seconds. For broadcast operations running dozens or hundreds of feeds, that’s the difference between catching an on-air problem in real time and finding out about it from your audience.
Classifying and Tagging Incoming Footage Instantly
Teams have more footage and video feeds than ever, and categorizing it all manually doesn’t scale. As feeds from the field are ingested, structured metadata helps with editorial triage. Use Wowza to detect a goal scored during a final game, or log an incident caught during a field reporter’s remote broadcast. Production and news teams get searchable, tagged content without waiting for someone to manually log it, accelerating editorial decisions and monetization.
Triggering Smarter Ad Breaks
Viewers have advertising fatigue, especially when those ads are generic. Customized and tailored ads, delivered without interrupting the content itself, help keep viewers from dropping off the stream. Programmatically identify natural breakpoints in a live stream to trigger ad insertion, rather than relying on manual cue tones or fixed intervals. With Wowza, you can also detect objects or logos and serve a tailored ad based on what is captured on video. Ad placements feel less disruptive to viewers and create more valuable monetization opportunities for content providers.
Can’t Make It to NAB Show 2026? Join Our Upcoming Webinar
If you can’t attend NAB in person, Wowza is hosting a developer-focused webinar the following week, on Tuesday, April 28 at 10:00 AM MDT. The session showcases many of the same demos we will be bringing to NAB, and covers how teams can apply intelligence to live streams without rearchitecting their video pipeline. If you aren’t able to see these demos in person, we encourage you to RSVP for: From Streams to Signals: How Wowza Is Turning Live Video Into Actionable Event Data
See A Live Demo of Media Over QUIC (MoQ) with Wowza and Cloudflare
Wowza is partnering with Cloudflare to demonstrate a next-generation streaming architecture built on Media over QUIC (MoQ) at NAB Show 2026. This emerging protocol points toward more flexible, low-latency video distribution.
The demo has OBS feeding to Wowza origin infrastructure, with CMAF packaged over MoQT in the CMSF format to a relay server acting as the CDN. It culminates in low-latency playback via an experimental Shaka player build. This proof of concept MoQ workflow was built with a Wowza Streaming Engine Java module that leverages existing CMAF packaging, requiring no core code changes. This exploration of modern delivery architecture doesn’t force you to rework your streaming stack.
Catch Barry Owen, Chief Solutions Architect at Wowza, leading both demo sessions at the Cloudflare booth (W2300):
- Sunday, April 20 — 12:00–1:00 PM
- Tuesday, April 22 — 2:00–3:00 PM
See What’s New in Wowza Streaming Engine at NAB Show 2026
Beyond the headline demos, Wowza will walk attendees through the improvements we’ve shipped to Wowza Streaming Engine in recent months, plus a look at what’s on the roadmap for the second half of the year, including:
- Improved WebRTC and CMAF support for more flexible, lower-latency delivery
- Webhooks for observability and alerting, giving operations teams better visibility into stream health and system events
- Ad insertion workflows spanning CSAI, SSAI, and SGAI, so teams can implement the monetization approach that fits their stack
These features reflect a continued investment in making Wowza Streaming Engine more observable, more programmable, and more production-ready for teams running live video at scale.
Where to Find Wowza at NAB Show 2026
Visit our booth at NAB Show 2026 in the West Hall. Stop by Booth W2674MR for product demonstrations, roadmap conversations, and a firsthand look at these demonstrations.
Book a private meeting for deeper conversations around your specific use case, architecture, or partnership opportunities. We’re hosting meetings at The Wynn Tower Suites, reserve your time slot now (availability is limited).
Join us at the Streaming Summit Happy Hour on Monday, April 20, 5:00–6:30 PM at the West Hall third-floor terrace. No RSVP is required, and it is open to all NAB attendees. Come say hello and chat with us after you finish exploring the show.
Video infrastructure is evolving beyond delivery. The organizations getting ahead are the ones making their live streams operationally useful. Drive decisions, automate workflows, and unlock new revenue with Wowza.
