5 Most Innovative Live-Streaming AppsMarch 20, 2019 Facebook Live, Periscope, and other industry giants paved the way for today’s live-streaming apps. But new concepts are being developed each day, often for unexpected industries and user bases. Your organization’s app is one of the most defining aspects of its brand. Whether your mobile presence is integral to the service itself (as with Instagram and Uber) or a supplementary component aimed at increasing engagement (as with mobile banking and hospitality apps) — innovation is key. One thing is clear across the board: Live streaming has become an intuitive way for consumers to research, engage, and contribute. By enticing users with real-time video, you’ll stay one step ahead of competitors. Here are some of the most innovative ways that mobile apps are putting live streaming to use in 2019.
1. TikTokCompany: ByteDance
What’s TikTok?As one of the most downloaded apps of 2018, TikTok boasts more than 500 million users across 150 countries. This social media ‘lip-syncing app’ out of Beijing allows users to share 15-60 second video clips. Personalized content based on preferences and browsing history keeps viewers coming back. Lip-syncing itself is a misnomer, as many popular TikTok videos have little to do with music aside from sound effects. TikTok is conceptually similar to Vine, with the exception being that editing videos within the platform is far easier. AR filters, video effects, and the ability to sync with nearly any musical track are among TikTok’s features. Relevant, personalized content based on preferences and browsing history keeps users coming back. So why isn’t TikTok a household name?
- The app goes by two names — Douyin in China and TikTok everywhere else. While branded as one of the same, the two are in fact separate entities. Try a search in either system, and different content will come up.
- TikTok is just taking hold in western markets. Parent company ByteDance acquired U.S.-based Musical.ly in Nov 2017 and has since launched an aggressive campaign. While already a global hit, we’ve yet to see how adoption plays out.