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Archives for Traci Ruether
Traci Ruether is a Colorado-based B2B tech writer with a background in streaming and network infrastructure. Aside from writing, Traci enjoys cooking, gardening, and spending quality time with her kith and kin.
Follow her on LinkedIn at https://linkedin.com/in/traci-ruether/ or learn more at https://traciruether.com/.
Without video codecs, “Netflix and chill” wouldn’t have been coined. These two-part compression tools allow distributors to condense a video file for delivery across the internet via a process called video encoding. Codecs are…
Read MoreWhat Is WebRTC? (Update)
For interactive live streaming solutions ranging from video conferencing to online betting and bidding, Web Real-Time Communication (WebRTC) has become an essential underlying technology. The proliferation of WebRTC comes down to a combination of speed…
Read MoreWhat Is Video Encoding? (Update)
Just a few decades back, cell phones weighed more than today’s laptops and home theaters overflowed with VHS tapes. The ability to fit more data into less space has been one of the most…
Read MoreHistory of Streaming Media [Infographic]
We used to live in a world where watching a video on the internet meant waiting 28 hours for the file to download. I’m referring to the turn of the century, back when dial-up…
Read MoreSRT: The Secure Reliable Transport Protocol Explained (Update)
What do ESPN, Microsoft, and Al Jazeera share in common? All three power their live broadcasts with Secure Reliable Transport (SRT). The cutting-edge protocol has gained prominence for its ability to deliver smooth streams,…
Read MoreThe Impact of 5G on Streaming (Update)
5G — the fifth generation of mobile communications — has been a buzzword for several years. And like any other trending term, it’s a difficult concept to pin down. Is 5G the next best…
Read MoreTop Blog Posts of 2022
2022 was a big year for Wowza and the video industry as a whole. Major product releases, mergers and acquisitions, cutting-edge technology, and global events all made headlines. The world finally returned to a…
Read More5 Video Marketing Examples to Copy in 2022 and Beyond
Using videos to promote goods and services is a no-brainer. Since the first U.S. TV ad aired in 1941, video marketing has taken on a life of its own. Catchy commercials dominated in the…
Read MoreStreaming Protocols: Everything You Need to Know (Update)
When it comes to online video delivery, RTMP, HLS, MPEG-DASH, and WebRTC refer to the streaming protocols used to get content from point A to B. Because different protocols play a role in…
Read MoreConverting RTMP to HLS: Advantages and How-To (Update)
2020 marked the long-awaited death of Adobe Flash, and with that came the phase-out of the Real-Time Messaging Protocol (RTMP) for video playback. While RTMP is still a reliable mechanism for transporting video between encoders and servers,…
Read MoreLive Commerce: How Streaming Is Transforming Shopping (Update)
Live commerce, a term used to describe the combination of streaming video and e-commerce, promises to revolutionize the retail industry and consumer shopping habits. Here’s a rundown of how live streaming e-commerce is taking…
Read MoreWhat Is HLS (HTTP Live Streaming)? [Update]
Adobe Flash finally died in 2020, which is why Apple’s HTTP Live Streaming (HLS) protocol has become the preferred way to deliver streaming video to users. What is HLS and how does it work?…
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