Gartner reports that cloud spending will reach the trillion-dollar mark by 2020—so I’ll assume you’re aware of the “cloud shift” happening in the market. But why is there so much migration to the cloud? What does it really offer? My hypothesis is that it has something to do with consumer choice: You get what you want, how you want it, for a fair price. And that’s at the core of Wowza’s cloud deployment strategy.