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Wowza Media Systems and Partner to Simplify Adaptive Bitrate Video Streaming

EVERGREEN, CO and SAN FRANCISCO, CA  August 23, 2011 —  Wowza Media Systems®, the "any screen done right™" media server software company, and, the world's largest video encoding service, today announced a partnership that provides Wowza customers with custom presets to simplify the preparation and transcoding of videos into the optimal formats for adaptive bitrate delivery by Wowza Media Server®.

"Wowza has done an amazing job simplifying the very complex process of streaming video to a plethora of devices and platforms," said Jeff Malkin, president of "This partnership expands that notion by leveraging’s custom Wowza transcoding presets, so Wowza customers can remove yet another complicated component in their video workflow."

The award-winning Wowza Media Server supports both live and VOD adaptive bitrate streaming. However, encoding file content for adaptive bitrate delivery to popular playback clients, such as Flash®, Silverlight®, and Apple® iPhone®/iPad®, can be challenging for many enterprises. Utilizing’s cloud-based encoding solution and proprietary Encoding Intelligence™, Wowza customers can take advantage of a new set of Wowza encoding presets to easily produce common adaptive bitrate files from the plethora of source file formats for any-screen delivery by Wowza Media Server.

"Wowza is committed to offering its customers unified solutions for managing their live and on-demand video delivery," said Dave Stubenvoll, CEO and co-founder of Wowza Media Systems. "By partnering with, a trusted brand in the video ecosystem, our customers no longer need to struggle with the complex encoding process. simply takes care of it."


About, the world’s largest video encoding service and provider of, the universal video platform, powers over 2,000 companies, including leading brands across media and entertainment, eLearning, retail, telecommunications, lifestyle, and advertising. Blending a flexible SaaS model using cloud-computing platforms, enables publishers and developers to instantly scale, while eliminating expensive video infrastructure investments. supports all popular web and mobile formats utilizing its proprietary Encoding Intelligence™ to accelerate processing, reduce errors and optimize video for any device. Gartner recognized as a "Cool Vendor 2011." For ongoing Company updates, please see or follow @encodingdotcom on Twitter.



About Wowza Media Systems

Wowza Media Systems is the premier media server software company delivering an industrial-strength infrastructure for live video, video-on-demand, live recording, and video chat. Wowza has a singular focus on delivering high-performance media server software to service providers, media properties, enterprises, and other organizations serious about delivering video to any digital screen — computer, mobile phone, or home TV. More than 80,000 global licensees in entertainment, social media, advertising, enterprise, education, government, and Internet commerce have deployed Wowza’s media server software to date. Wowza Media Systems is privately held with headquarters in Evergreen, Colo. For more information, visit Wowza Media Systems at


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