Use video metadata in Wowza Video

Video metadata includes additional information about your video that puts the video file into context and enhances its presentation. Metadata includes, among other things, title, description, geo blocking, and publishing time. 

Wowza Video includes standard metadata that is available for all customers as part of Wowza Video and custom metadata fields that you can add based on your needs.

Review the Video Details page UI reference article for information about configurations and definitions for video metadata fields and options.

Standard Wowza Video metadata

Field Type Description Editable  Usage in Wowza Video



Text (UUID value)

The unique id of the video in the platform. Used to identify the source in the player settings. No Used in the embed codes and to allocate player analytics to the video.


Text The main name/headline of the video. Yes

Displays in the video player.


Text Longer byline describing the video. Yes

Displays in the video player.

Publish time

Date Time when the video is/should be shared. Yes

Determines when the video is visible externally.

Unpublish time Date Time when the video is/should not be shared. Yes Determines when the video is no longer visible externally.
Tags Text Description of the content. Multiple tags can be added for each video. Yes Used to find content and also recommend related content. It's also used as part of rules to produce dynamic playlists.
Category Category A tree-like folder structure where each video can reside in one category. Yes Creates a tree hierarchy folder system for videos. Used to find content and also recommend related content. It's also used as part of rules to produce dynamic playlists.
Ads Boolean Possibility to disable ads on a specific video. Note that disabling ads is currently not supported in JS embeds.  Yes For platform iframe embed to disable ads for specific videos.
Ad keywords Text Sends a custom message to the ad server for a specific video. Yes The ad plugin in the player uses this value for the ad_keywords macro.
Hide from endscreens and dynamic playlists Boolean When checked, the video will not display in endscreens or dynamic playlists and not be listed in MRSS feeds. Yes Use this to control how the video is presented.

Add video metadata

To add metadata:

  1. Click Videos in the navigation.
  2. Select a video from the Videos list.
  3. In the Video Details page, under the Metadata tab, input the title of the video. 
  4. Add a description.
  5. Add a tag to the video. Create a tag from scratch, then add it to the video, if needed instead.
  6. Choose a category list for the video.
  7. Add geo blocking security, if needed.
  8. Enable or disable ads.
  9. Add any necessary ad keywords.
  10. Select a publish date and time for the video.
  11. Select an unpublish date and time for the video. You'll need to check the Enable box first if the unpublish option isn't enabled. 
  12. If you want to have more control over how the video is presented, check the Hide From Endscreens and Dynamic Playlists checkbox. 
  13.  Click Save Changes.

Add custom metadata information

In addition to the standard metadata information, you can configure additional metadata fields. Typical examples of fields that are useful as custom metadata fields are things like videographer or the external id of the video in another system.

To add custom metadata fields:

  1. Click your profile in the top left of any screen.
  2. Click Org Settings.
  3. Under Custom Fields, click + Add Field.
  4. In Custom Field 1, add the new custom metadata field. 
  5. Click Update Custom Fields. The custom field now displays as a field under the Metadata tab in the video details page for a video.

To add an input for the customer metadata field you added:

  1. Go to Videos in the navigation.
  2. Select a video in the Videos list.
  3. In the Metadata tab of the Video Details page, view the new custom metadata field under the Ad Keywords field and above the Publish Time field.
  4. Input the custom metadata information in the field provided.
  5. Click Save Changes.